Product Branding's Next Wave: Merging Digital & Physical_SOLD OUT

By Bresslergroup (other events)

Wednesday, October 14 2015 6:00 PM 8:00 PM

Bresslergroup and the Design Management Institute (DMI) invite you to a dmi:NightOut featuring a cross-disciplinary presentation about the challenges and opportunities of designing digital-physical products that will connect with people right out of the box. 

With the increasing sophistication of learning devices, artificial intelligence, and automation, designing the branded product experience has become more complex. As tech evolves, how do you evolve your product development and branding strategies to continue to design products that are easy and delightful to use — and difficult to put down? 

Bill Horan, Bresslergroup’s Creative Director, Interaction Design, and Chris Murray, Director of Industrial Design, will present ideas for integrated teams of interaction and industrial designers to foster brand love and loyalty by infusing end-to-end product experiences with brand values.

This dmi:NightOut is hosted by Bresslergroup — following the presentation, join us for further discussion over drinks and snacks in our brand new digs!

About DMI and Bresslergroup:

The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. DMI focuses its mission in three areas: design valuation, education, and connection. Visit:

Bresslergroup is a research-driven product innovation lab and design consultancy. Our curious thinkers, makers, and problem solvers challenge and inspire each other every day to discover elegant solutions to complex development problems.