Open-ended product design challenges are, well, challenging! A client may come to a design strategist with no clear direction beyond their intent to disrupt an industry. Trend research is one of the tools we use to come up with new ways to innovate.
In this talk during DesignPhiladelphia, Lead Design Strategist, Ryan Chen, will present a conceptual case study from the personal care industry to show how Bresslergroup might use trend research to lead to insights that lead to novel product concepts.
Chen will begin with an overview of ten socio-cultural megatrends he’s identified that are going to influence consumer value and behavior into the next decade.
The talk + Q&A will start at 6:30 p.m. Stick around Bresslergroup's studio space afterward for beer, snacks, and mingling!
The event is free, but space is limited. Please register early to reserve your spot.
About the Speaker: With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design.