Human-centered design guru, Don Norman, wrote:
“I've come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs. … New conceptual breakthroughs are invariably driven by the development of new technologies.”
Is he correct? Think of the most disruptive products, the ones that changed society. Were they driven by research or technology? Which will drive design’s most significant breakthroughs in the future?
Are you for Team Research or Team Technology? Hear industry professionals from Bresslergroup, Penn IPD, Comcast, Black & Decker, and more as they take sides. The debate will be moderated by Chris Murray, Bresslergroup’s Director of Industrial Design. The audience decides the winner!
This dmi:NightOut is hosted by co-presented by DMI, Penn IPD and Bresslergroup. The debate + Q&A will start at 6:30 p.m. and end around 8 p.m. Stick around Bresslergroup's studio space afterward to eat, drink, and debate amongst yourselves!
Team Research:
- Sarah Rottenberg, Associate Director of Penn IPD
- John Anastasiadis, Senior Manager, Industrial Design & Human Factors, Johnson & Johnson Medical Devices
- Jason Busschaert, Director of Industrial Design at Stanley Black & Decker
Team Technology:
- JD Albert, Director of Engineering at Bresslergroup
- William Braham, Profesor of Architecture at PennDesign
- Renee Kakareka, Founder of OLIVE Devices
Moderator: Chris Murray, Director of Industrial Design at Bresslergroup
About Bresslergroup, DMI, and Penn IPD:
Bresslergroup is a research-driven product innovation lab and design consultancy. Our curious thinkers, makers, and problem solvers challenge and inspire each other every day to discover elegant solutions to complex development problems.
The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. DMI focuses its mission in three areas: design valuation, education, and connection.
The University of Pennsylvania’s Integrated Product Design Master’s program (Penn IPD) merges the disciplines of design, engineering, and business for the purpose of creating compelling new products and experiences. The program is designed to train students in technology, business, manufacturing, aesthetics and human-product interaction and provide them with a framework for bringing these disciplines together to create something new.
